Get your listeners to pay attention
A powerful top-of-funnel brand-awareness tool over which you have complete control.
Highly cost-efficient: start simply with a basic recorder, editing software, and a soundcloud account.
Start commercial relationships in a non-commercial way - invite target customers to be interviewed on your podcast series.
Expose your brand to new, valuable networks through your guests' social media channels.
Ideal for small marketing teams: one podcast transcribed can easily generate several content streams (blogs, quote memes, AI-generated promo videos) allowing you to work smart.
619
million
The predicted number of podcast listeners worldwide by the end of 2026.
Up from 580 in 2025 - the audience continues to grow rapidly.
43
Of Irish people listen to podcasts regularly versus 31% average in other EU countries.
Ireland is a great place to build an audience.
12
to
34
years
The age group that listen to podcasts the most.
A powerful medium to reach a younger customer base.
90
Companies that invest in a branded podcast report being happy with the return on investment
Branded podcasts achieve 89% higher awareness compared to other content formats and listeners report 24% higher favorability toward a company that produces a podcast they enjoy.
30
Of the world’s population that are ‘auditory learners’ ie they prefer to consume content through audio over visual.
So if audio is not currently part of your marketing mix then you’re not engaging 30% of your customer base as effectively as you could be.
