Irish Life Corporate Business
A turn-key podcast production service for innovative companies and organisations, delivered by Ireland’s leading media professionals.
Partnerships
Why Podcast?
A powerful top-of-funnel brand-awareness tool over which you have complete control.
Highly cost-efficient: start simply with a basic recorder, editing software, and a soundcloud account.
Start commercial relationships in a non-commercial way – invite target customers to be interviewed on your podcast series.
Expose your brand to new, valuable networks through your guests’ social media channels.
Ideal for small marketing teams: one podcast transcribed can easily generate several content streams (blogs, quote memes, AI-generated promo videos) allowing you to work smart.
505
million
The predicted number of podcast listeners worldwide by the end of 2024.
With podcast downloads up 20% in 2022, the audience continues to grow rapidly.
40
Of Irish people listen to podcasts regularly versus 31% average in other EU countries.
Ireland is a great place to build an audience.
12
to
34
years
The age group that listen to podcasts the most.
A powerful medium to reach a younger customer base.
4
billion
Predicted value of podcast industry by 2024
Advertisers are buying in to this fast-growing medium.
30
Of the world’s population that are ‘auditory learners’ ie they prefer to consume content through audio over visual.
So if audio is not currently part of your marketing mix then you’re not engaging 30% of your customer base as effectively as you could be.
What our clients say about us
Paul Cawley
We landed on our feet working with Patrick and AudioBrand for our internal employee podcast. With his guidance we created a popular and highly engaging communication channel for our hard-working colleagues. The best thing about working with Patrick is he makes it so easy for us.
We saw first-hand his technical expertise and his creative steer in each episode and crucially he put our senior leaders at ease at every interaction. He’s determined to bring out the best in everyone. I can’t wait to work with Patrick on our next project!
Helen Hanley
John Sisk & Son
One of our core values is excellence so when I was looking for someone who could help me deliver our first ever podcast series, I had high expectations.
Patrick was a pleasure to deal with throughout the entire process. Also having such an experienced hand to bounce ideas off, so I could best shape my content for my audience, was a real boon too.
Frank Condon
Development & Research Manager, Public Relations Institute of Ireland (PRII)
Patrick has been delivering audio and podcast training workshops for PRII for over four years. He has consistently received excellent feedback from participants, with many commenting on the useful insider tips and knowledge that he shares from his extensive broadcast experience.
Patrick has a wealth of knowledge, which he shares in a clear and insightful communication style and easily adapts to tailor to the level of experience of his audience and their objectives. His relaxed and informed style also makes his content engaging and him an excellent trainer / presenter.
